High Bar Brands Acquires Dieter's Accessories

Jun 23, 2023

High Bar Brands, a provider of commercial vehicle solutions, has acquired Dieter’s Accessories, a manufacturer of heavy-duty truck parts and stainless steel accessories. Based in Cambridge, Ontario, Dieter’s Accessories is a manufacturer specializing in stainless steel parts, including grilles, visors, cab skirts, fender guards and lighting products. Dieter’s also has an aftermarket brand under the Panelite nameplate, which was acquired by the company in 2010.

“We are excited to welcome Dieter’s Accessories into our family of brands,” said Christopher ‘CT’ Thorpe, president and CEO of High Bar Brands. “Dieter’s reputation for 40 years of exceptional quality aligns perfectly with our commitment to exceeding customer expectations and providing customer solutions. This international acquisition marks an exciting milestone for us and represents a platform for further growth in Canada and the US.”

“We are thrilled with our new relationship with HBB,” said Dieter’s President Peter Hohendorn. “I and the management team saw HBB as the best fit to take Dieter’s to the next level, while sharing our core beliefs and family values.”

Thorpe emphasized the synergy of Dieter’s distribution through the OEM and aftermarket channels, which presents a significant opportunity for the High Bar Brands portfolio.

“With over 3,500 HBB distributors, our strong presence in the aftermarket will greatly enhance the Panelite brand,” Thorpe said. “Moreover, Dieter’s long-tenured relationships with key, heavy-duty OEMs will further drive our growth in that segment of the market across all of HBB brands.”

Hohendorn will become a consultant for the company following a transition period. Dieter’s Accessories joins Minimizer, Premier Manufacturing and Viking Mud Flaps as part of High Bar Brands’ expanding portfolio.

“We are highly selective when it comes to adding brands to our iconic portfolio, ensuring these brands align with our strategic goals of delivering high-quality parts through our extensive distribution network. The Dieters/Panelite brands exemplify this approach,” said Thorpe. “Over the coming months, our focus will be on integrating Dieter’s Accessories into our sales and marketing engine, leveraging the successful strategies that have propelled sales for all our other brands.”